Deluxe Clothing

Spoil your little one with 100% organic cotton baby clothing, stimulating toys and cosy blankets.

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Silicone Food Accessories

Smartly-designed, non-toxic feeding & teething products that help reduce some of the stress that comes with feeding little people.

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Reusable Activity Mats

This silicone mat can be washed and reused over and over, and is a great creativity activity for hours of fun.

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Eco-friendly Soft Toys

Made out of 100% recycled plastic fibres (from filling to fabric), is a high quality environmentally friendly plush bear sure to delight all. Made to the highest of quality and standards, these cuddles are perfect for your kid and the environment too!

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Summer essentials

Keep your children safe with SPF/UPF 50+ UV protection Hats and Swimwear

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Magic Kids is an online shop for Premium Kids Brands. We're cheaper than you think.